In the current business climate, storytelling is all the rage. The best way to connect people to your brand is to tell a story. Whether we tell stories to inspire our families or to sell a product, many of the principles are the same. Here are two articles on telling stories in the workplace that have some interesting points to consider as you plan to tell your own stories—to whomever you choose.
How to Tell a Great Story, by Carolyn O’Hara from the Harvard Business Review
Once Upon a Time at the Office: 10 Storytelling Tips to Help You Be More Persuasive, by David Levenda from Fast Company